Choosing Domain Names
Here are some tips on what you should look for in a domain name.
How Do You Spell...?
Domains need to be simple to type, so that potential visitors can spell your domain consistently, even in a hurry. If they get it wrong, they'll be directed to someone else's site. Choose a shorter name or one which is as succinct as possible, whilst still being relevant to your site.
Tales of the Unexpected
The subject of this tip has just been mentioned - relevance. Your domain name needs to be related to your content. If visitors navigate to ABCWidgets.com and find XYZ blodgets, they will be confused. Manage your visitors' expectations by having a relevant name.
If There's One Thing You Should Remember...
One of the most powerful things you want people to remember about you is your domain. You also want your visitors to return to your site again and again. Make sure your site's name is memorable.
Appeal to the Majority
Branding is expensive and time-consuming. Jump the queues and slash your budget by choosing a generic name. For more information on how this can save you money, see our article on generic domain names.
Keep Off Other People's Property
Try to avoid names that might infringe on registered trademarks. There are plenty of obvious names to avoid, but even generic names can sometimes clash with a trademark. Check your prospective choice carefully for possible trademark problems or other legal issues before buying. Once you have chosen a domain, it can be costly to rebuild your site around another.
Crystal Ball
Think about the future. What will people be buying in two years' time? Five? Ten? How will fashions change? Focus on what's popular now by all means, but keep an eye on upcoming trends and technologies. Pick an industry you're familiar with and do a bit of research. Take advantage of the current cheap domain registration fees and snap up some potential winners before everyone else cottons on.